We conducted a recent pole over the last month on LinkedIn to gauge companies view on data integrity and data checking for accuracy.
We asked this poignant question, because senior managers are making IMPORTANT decisions and setting objectives and targets based upon data held....
DONT TAKE DATA LIGHTLY
So important is data, it could literally mean life or death. Remember, both President Bush and PM Tony Blair ordered the death of people in Iraq, based upon the information, that there were "weapons of mass destruction".
So what does our pole tell us?
Over a 1000 took part. We have a real mixture of Corporations, SMEs and Operational, Middle-Management and Senior Management team votes across all sorts of sectors.
I know Halloween is coming, but this IS SCARY FOLKS! 😳
SCARY: 25% of these votes: "Trust their data implicitly as being both accurate and true"🤪
EQUALLY SCARY: 25% of the votes think "We don't think it matters"🤪
ONLY 50% OF THEM ACTUALLY CHECK🤪
and the only positive (which I think is really a porky pie)... 0% think they "know how to check" 🤪
So at best, while "everyone thought" they knew how to check data, to make wonderful decisions, only half are actually checking, while a quarter blindly believe everything they are given.
THAT IS SCARY 😨
If this is how we operate business in the uk then it makes perfect sense.
20% of all Customs Data is accurate at best.
No one really checks and despite massive warnings like in this post, everyone knows but only 25% thinks it matters.
Will you notice any deliberate spelling errors in this post. Data accuracy matters.